The Team

Livia Menichetti - Head of Policy & Administration

Screen Shot 2018-07-30 at 14.04.07After graduating in Political Sciences and International Relations at the University of Perugia, Livia completed a Masters in International Politics and Diplomacy at the University of Padua in 2007. She then deepened her interest in European policies completing a Masters in European Studies-Community Advisor and Project Consultant co-organized by the Universite’ Libre de Bruxelles with the University of Padua. Soon after, she began her professional career in Brussels in the private sector where she dealt with European project management and European public affairs for Ernst & Young and Unysis, before moving on to the European institutional sector in 2010. For eight years she was responsible for European affairs, advocacy, event organization and relations with the European institutions for the Cabinet Office of the President of the Umbria Region in Brussels. In this role she has been able to follow the lifecycle of several dossiers within the European Committee of the Regions (CoR). She has extensively managed the relations with the relevant European Parliament and European Commission offices and actors, including MEPs and EC officials dealing with Regional and Urban policies. This has allowed her to gain an excellent knowledge of the European decision-making mechanisms and a strong ability to move within them, as well as building a solid network of contacts within the European institutions and the main stakeholders active in the EU arena.

 Penny Viner - International Regulatory Affairs Advisor

Screen Shot 2018-04-19 at 14.49.25After a career in industry as General Manager of a company making licensed natural medicines, food supplements and cosmetics, Penny Viner spent 7 years as Director of the Health Food Manufacturers’ Association (HFMA), whose members manufacture food and medicinal products, and is now its Vice President. Penny also chairs the UK Herbal Forum, and is Director and Secretary of the British Association of Homoeopathic Manufacturers. Previously she was a Director and Secretary of the UK branch of the European Food Law Association. She was a member of the British Pharmacopoeia Commission Expert Advisory Group on Herbal and Complementary Medicines and a member of the Ministerial Herbal Medicines and Practitioners Working Group, set up to advise the Government on regulatory options. She is also an industry representative on the MHRA's Medicines Industry Liaison Group. Until the end of 2013 she was a Project manager for the International Alliance of Dietary/Food Supplement Associations (IADSA), writing its monthly newsletter and coordinating its Scientific Group. Currently, she writes a quarterly International Regulatory Supplement for the European Federation of Associations of Health Product Manufacturers, and is Vice-Chairman of its Botanicals Working Group. Penny is also an independent consultant on food and medicines regulation.


Jens Karsten - Legal Advisor

Screen Shot 2018-05-25 at 14.11.02After graduating with a law degree from the University of Frankfurt am Main (Germany), Jens completed a Masters of Laws in European law from the University of Nottingham (United Kingdom) and qualified for the German bar in 1999. Jens has been involved in both research and teaching in a number of universities including: Université Catholique de Louvain, College of Europe in Bruges (both in Belgium) and Universidade Federal do Rio Grande do Sul in Porto Alegre (Brazil). He is a research fellow at the "VUB Food Forum" of the LSTS of the Vrije Universiteit Brussel and continues to be active on a number of missions in Central/ Eastern Europe and the mediterranean for TAIEX export. From 2001-2004 Jens was a legal advisor to the Directorate General Health and Consumer Protection - DG SANCO (now: Health and Food Safety - DG SANTE) of the European Commission and from 2004 - 2010 he was the legal counsel to a European retail trade association. Since 2010 Jens has been an attorney and co-partner of KWG Legal Services. He has numerous publications on European law and is maintly active in food and farm law. 


Amy-Jane Troy - Communications Advisor

Screen Shot 2018-04-19 at 14.49.36After graduating with a BSc in Food Business in University College Cork in 2007, Amy-Jane became interested in the area of health claims and consumer acceptance and completed her PhD in this area in 2011. With a keen interest in health and wellness communication, Amy-Jane then worked as a research fellow for University College Cork focusing on projects that included consumer acceptance, novel ingredients and new product development. Following this she  lectured in the areas of food marketing, market trends, communications, new product development and research methods. Amy-Jane then focused on the private sector and worked as a Communications Manager focusing specifically on increasing consumer acceptance and developing in-house communication strategies to assist in social media and website strategies. In addition to her role with EHPM, Amy-Jane continues to lecture in European Universities and provides assistance to companies setting up and managing their communication strategies.




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