Ahead of the European Elections in June 2024, EHPM calls on the EU to recognise food supplements as important allies for European citizens’ health, and to promote policies that empower consumers, and enable the continued growth of the European food supplement sector in the next mandate.

Ahead of the start of the new political cycle 2024-2029, it is critical for policymakers, stakeholders and industry to join forces and agree on guiding principles to drive policy initiatives that recognise the value of food supplements, contribute to public health goals, empower consumers and further unleash the potential of the European food supplement sector.

The manifesto contains six specific policy asks, including promoting a fair, practical, and scientifically sound model for setting the minimum and maximum levels for vitamins and minerals; creating legal certainty on what constitutes a novel food; and taking proportionate risk management decisions under Article 8 of Regulation 1925/2006.

“There are more than 3,000 food supplement companies in Europe, worth a total of almost €12 billion and accounting for over 100,000 jobs. Despite the challenges of COVID-19, international instability and the global economic slowdown, the food supplement sector has continued to deliver sustained growth in recent years,” said Director-General of EHPM Livia Menichetti. “Our manifesto is a call on the EU to promote policies that empower consumers and enable the continued growth of the European food supplement sector in the next mandate,” she added.