After graduating with a BSc in Food Business in University College Cork in 2007, Amy-Jane became interested in the area of health claims and consumer acceptance and completed her PhD in this area in 2011. With a keen interest in health and wellness communication, Amy-Jane then worked as a research fellow for University College Cork focusing on projects that included consumer acceptance, novel ingredients and new product development. Following this she lectured in the areas of food marketing, market trends, communications, new product development and research methods. Amy-Jane then focused on the private sector and worked as a Communications Manager focusing specifically on increasing consumer acceptance and developing in-house communication strategies to assist in social media and website strategies. In addition to her role with EHPM, Amy-Jane continues to lecture in European Universities and provides assistance to companies setting up and managing their communication strategies.